Head of Marketing (Education, Marketing Strategy, Brand Development)
Core
Develop and execute group brand and marketing strategy, lead integrated campaigns across digital and traditional channels, and manage the marketing team and budget.
Role type
Senior marketing leadership (Head of Marketing)
Builds
Brand awareness, lead generation, business expansion, and franchising initiatives
Domain
Education, childcare, and relationship-driven service industries
Deliverable
product features
Required skills
Digital marketing, performance marketing, content strategy, social media, team leadership, budget management, market trend analysis, customer insights
Preferred skills
Experience in education or childcare sectors, knowledge of the Singapore market, founder-led environment adaptability
Responsibilities
Develop and execute brand and marketing strategy, lead integrated marketing campaigns, build and develop the marketing team, partner with Head of Enrolment and Operations, support business development for expansion and franchising, monitor campaign performance and market trends