Product & Content Marketing Specialist / Manager
Core
Product and content marketer responsible for positioning, messaging, and creating commercial content to drive B2B sales and brand visibility for a global mental health benefits platform.
Role type
Individual contributor product & content marketer
Builds
Buyer insights, positioning strategies, sales enablement materials, and organic search visibility
Domain
B2B SaaS / Mental Health Benefits
Deliverable
product features | dashboards & analysis
Required skills
Product marketing strategy, content creation and editing, SEO and CMS management, competitive analysis, stakeholder collaboration
Preferred skills
Experience with AI search optimization, clinical/healthcare domain knowledge
Technologies
CMS, AI tools, CRM
Responsibilities
Build buyer and competitive insight through customer conversations; Own positioning and value propositions across solutions; Lead marketing planning for solution launches; Create sales decks, case studies, and thought leadership content; Manage website content and on-page SEO; Execute client lifecycle communications and newsletters
Seniority
Individual contributor (Specialist or Manager level)