Data Scientist
Core
Create impact within Investment Analytics practice by leading complex data science solutions, advanced measurement, and testing for clients.
Role type
Senior IC data scientist (marketing analytics & measurement)
Builds
Predictive models, media mix models, incrementality tests, and data-driven insights for paid media campaigns
Domain
Digital marketing, media measurement, paid media analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Python, SQL, media mix modelling, incrementality testing, causal impact studies, attribution modeling, data visualization, predictive modeling, process automation
Preferred skills
Machine learning concepts, open-source and in-house code development
Technologies
Tableau, Looker, Matplotlib, Amazon Marketing Cloud, Google ADH, Campaign Manager, Meta, Google Analytics
Responsibilities
Analyze data to discover hidden trends and deliver actionable insights; Explain and promote data science methodologies like Geo-based Incrementality and Media Mix Models; Develop and implement predictive models to improve media performance and revenue; Work with platform partners to grow mathematical techniques for testing and data clean rooms; Document analytics projects to ensure processes can be replicated and scaled
Seniority
Mid-level, hands-on IC