Performance Marketing Specialist (Meta and Google Ads)
Core
Plan, launch, and optimize paid social campaigns on Facebook and Instagram for a portfolio of clients to drive performance outcomes.
Role type
Performance Marketing Specialist (Paid Social)
Builds
Paid social ad campaigns for diverse client accounts
Domain
Digital Marketing / Performance Marketing
Deliverable
product features
Required skills
Meta Ads Manager proficiency, audience targeting, creative testing, performance analysis, budget management, multi-account management
Preferred skills
Meta Pixel/Conversion API setup, third-party attribution tools (Triple Whale, Northbeam), DTC/e-commerce background, TikTok/Pinterest Ads experience
Technologies
Meta Ads Manager, Meta Business Suite, Triple Whale, Northbeam
Responsibilities
Build and launch Meta ad campaigns aligned to client goals; Define campaign objectives, budget allocation, and bidding strategies; Develop audience targeting strategies using custom audiences, lookalikes, and retargeting; Run structured A/B tests across copy, creative, audiences, and placements; Monitor campaign performance daily and optimize ROAS, CPA, and CPL; Manage multiple client accounts simultaneously with consistent attention
Seniority
Mid-level, hands-on IC