Clinical Marketing Manager
Core
Leads and executes comprehensive clinical marketing strategies for Philips' healthcare products, leveraging clinical insights to accelerate product adoption and drive revenue growth.
Role type
Senior IC clinical marketing manager
Builds
Healthcare product portfolios and go-to-market strategies
Domain
Healthcare / Medical Technology
Deliverable
product features
Required skills
Go-to-market strategies, New Product Introduction (NPI), Portfolio positioning, Omni-channel marketing, Marketing analytics, Competitive analysis, Value proposition development, Campaign management
Preferred skills
Business acumen, Shopper marketing, Internal communication strategy, Business development, Marketing technology
Technologies
Marketing technology platforms
Responsibilities
Execute go-to-market approaches for assigned product portfolios, ensure seamless execution of new product introductions, develop tailored value propositions, construct business plans based on strategic targets, optimize global assets for local sales, create omni-channel customer experiences, analyze category analytics to drive performance enhancement.
Seniority
Mid-level, hands-on IC