Vendor Marketing Manager
Core
Senior marketing role responsible for strategic planning, development, and execution of marketing initiatives across a portfolio of strategic technology vendors to drive demand generation and pipeline growth.
Role type
Senior B2B Vendor Marketing Manager
Builds
Integrated, data-driven marketing programmes and campaigns for technology vendors
Domain
B2B Technology Distribution / ICT
Deliverable
product features
Required skills
Strategic planning, demand generation, campaign execution, data analysis, budget management, stakeholder alignment
Preferred skills
Vendor/reseller/channel environment experience, marketing automation, analytics platforms
Technologies
Power BI, Google Analytics, marketing automation platforms
Responsibilities
Develop quarterly marketing plans aligned with vendor objectives; Define go-to-market strategies to support revenue growth; Create and execute integrated multi-touch campaigns; Manage vendor marketing budgets and Market Development Funds (MDF); Partner with sales teams to align marketing initiatives with revenue targets.
Seniority
Senior, hands-on IC
