Paid Media / Performance Marketing Manager
Core
Own performance-driven user acquisition for mobile products, managing multi-channel campaigns, attribution, and monetization economics.
Role type
Senior IC mobile performance marketing manager
Builds
Mobile app user acquisition campaigns and subscription growth flows
Domain
Mobile apps, performance marketing, subscription economy
Required skills
Multi-channel media buying, attribution modeling, payback analysis, funnel optimization, A/B testing, data reconciliation
Preferred skills
SKAN configuration, server-side tracking, subscription tooling, ASO optimization
Technologies
Meta, Google App Campaigns, Apple Search Ads, TikTok, AppsFlyer, Adjust, Singular, RevenueCat, FunnelFox
Responsibilities
Plan and execute multi-channel app campaigns; allocate budgets based on payback and signal quality; configure attribution frameworks and signal strategies; optimize web-to-app and subscription funnels; analyze funnel metrics and diagnose performance issues; collaborate with creative teams on performance hypotheses.
Seniority
Senior, hands-on IC
