Senior Manager (Performance)
Core
Strategic digital lead driving regional performance marketing, digital transformation, and first-party data activation across Asia Pacific markets for a client.
Role type
Senior Manager, Performance Marketing & Digital Strategy
Builds
Scalable digital operating frameworks, regional performance strategies, and audience activation capabilities
Domain
Digital Marketing / Performance Media / Data Analytics
Required skills
Regional digital strategy, Performance marketing (Search, Social, Programmatic, Video), First-party data strategy, Audience planning, Platform partnership management, Measurement frameworks, Stakeholder management, Team leadership, Process optimization
Preferred skills
Thought leadership, Innovation piloting, Capability building
Technologies
Google, Meta, TikTok, LinkedIn, DV360, The Trade Desk, DSPs
Responsibilities
Lead regional digital and performance marketing strategy; Act as senior digital advisor to client stakeholders; Develop regional frameworks and roadmaps; Build strategic relationships with digital platform partners; Establish regional digital operating standards and governance
Seniority
Senior, hands-on IC with strategic leadership
