Digital Analytics Specialist
Core
Client-focused analytics specialist translating complex digital data into strategic recommendations and actionable insights for marketing initiatives.
Role type
Senior IC Digital Analytics Specialist
Builds
Interactive dashboards, comprehensive measurement strategies, and tracking systems for digital marketing campaigns.
Domain
Digital Marketing & Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics, Google Tag Manager, Tableau, Looker Studio, Excel, data visualization, measurement strategy, KPI definition, data integration, audit & troubleshooting, client advisory
Preferred skills
French language skills
Technologies
Google Analytics, Google Tag Manager, Tableau, Looker Studio, Excel
Responsibilities
Analyze digital performance data to identify trends and growth opportunities; Develop measurement strategies and set up tracking systems; Build detailed reports and interactive dashboards; Oversee data integration from multiple sources; Synthesize data into presentations and deliver strategic recommendations; Conduct analytics audits and troubleshoot tracking issues.
Seniority
Senior, hands-on IC