Instant Messaging Product Marketing Manager, BR Customer Engagement
Core
Own and scale the Instant Messaging Marketing product in Brazil, defining strategy, driving feature adoption, and shaping customer experience for WhatsApp-like messaging.
Role type
Product Marketing Manager (Instant Messaging & Outbound Marketing)
Builds
Instant Messaging marketing capabilities, Email and Push notification programs
Domain
Consumer Technology / Mobile Marketing
Deliverable
product features
Required skills
Product strategy definition, cross-functional program leadership, data-driven decision making, experimentation design (A/B testing), business case development, external partner management, paid media management, mobile marketing platform expertise
Preferred skills
Experience with Excel/Tableau for data manipulation, experience presenting to leadership, experience with in-app messaging platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics)
Responsibilities
Define IM Marketing product strategy, roadmap, and KPIs; Partner with tech teams to shape platform capabilities; Drive product growth through high-impact use cases; Lead experimentation at scale; Build business cases to influence tech roadmap; Provide strategic direction for Email and Push programs; Identify cross-channel synergies
Seniority
Mid-Senior, hands-on IC