Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Core
Build and scale a predictable B2B pipeline through LinkedIn content, audience engagement, lead nurturing, and demand generation to turn attention into qualified sales conversations.
Role type
Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Builds
B2B sales pipeline via organic LinkedIn content and engagement
Domain
B2B SaaS / Tech
Required skills
B2B inbound marketing, content-led growth, organic demand generation, LinkedIn marketing, copywriting, funnel optimization, lead nurturing, CRM management, data analysis, B2B buyer behavior understanding
Preferred skills
Founder personal brand building, HubSpot, Apollo, content scheduling tools, lead magnet creation, nurture flow design
Technologies
HubSpot, Apollo, LinkedIn, CRM systems
Responsibilities
Create high-performing LinkedIn content (posts, carousels, thought leadership), identify high-intent signals from engagement, start relationship-driven conversations with prospects, qualify and nurture leads, track pipeline conversion metrics, collaborate with founders on messaging and prospect quality
Seniority
Mid-level, hands-on IC