Senior Product Marketing Manager, Core & Lending (Contract to Hire)
Core
Own end-to-end GTM strategy for Core and Lending platform launches, aligning stakeholders and driving adoption among financial advisors.
Role type
Senior Product Marketing Manager (IC)
Builds
AI platform for wealth professionals serving financial advisors
Domain
Fintech / Wealth Management
Deliverable
product features
Required skills
B2B product marketing, GTM strategy, market research, positioning and messaging, launch management, lifecycle program design, data-driven decision making, sales enablement
Preferred skills
Experience in high-growth late-stage startups, thought leadership content creation
Technologies
BI tools, web, email, webinar platforms
Responsibilities
Conduct qualitative and quantitative research to define ICP and segmentation; Develop positioning frameworks and value propositions; Lead end-to-end GTM planning and execution for new features; Design and execute prospecting, onboarding, and lifecycle programs; Define success metrics and build dashboards to monitor performance; Create sales collateral such as pitch decks and case studies
Seniority
Senior, hands-on IC