Performance Marketing Manager
Core
Own and scale paid media across Amazon, Walmart, Meta, TikTok, Google, and retail media channels for a fast-growing clean-label snack brand, optimizing for profitability and contribution margin.
Role type
Senior IC Performance Marketing Manager (CPG/E-commerce)
Builds
Scalable paid media campaigns and revenue growth for a consumable CPG brand
Domain
Consumer Packaged Goods (CPG) / E-commerce / Retail Media
Required skills
Amazon PPC (Sponsored Products/Brands/Display/DSP), Walmart Connect, Meta Ads, Google Ads, TikTok Ads, analytical skills, budget management, contribution margin analysis
Preferred skills
Reddit Ads, Instacart Ads, retail media networks, Shopify, Helium 10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale
Technologies
Amazon DSP, Walmart Connect, Meta Ads Manager, Google Ads, TikTok Ads Manager, Reddit Ads, Instacart Ads, Helium 10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale
Responsibilities
Manage and optimize Amazon PPC, Walmart Connect, Meta, TikTok, Google, and Reddit campaigns; Improve TACOS, ROAS, and contribution margin; Build and maintain weekly performance dashboards; Analyze customer acquisition costs and LTV; Coordinate product launches and promotional campaigns.
Seniority
Mid-Senior, hands-on IC