Senior Associate, Performance Marketing
Core
End-to-end tactical execution of paid social campaigns across Meta, TikTok, and Snapchat to drive consumer growth and order volume.
Role type
Senior Associate, Performance Marketing (Paid Social)
Builds
Multi-million dollar monthly digital acquisition programs
Domain
Food delivery and logistics / Performance Marketing
Required skills
Paid social media buying, campaign optimization, budget pacing, A/B testing, data analysis, Excel/Google Sheets proficiency, metric tracking (CPA, CPC, CVR, LTV)
Preferred skills
Web & App Tracking/Attribution, SQL, multi-sided marketplace experience
Responsibilities
Manage multi-million dollar monthly digital budgets across paid marketing channels, maintain and monitor key metrics including budget pacing and cost per acquisition, manage an experimentation roadmap including A/B creative tests and bidding algo tests, partner with platform reps to test new products and bidding approaches, diagnose campaign issues and communicate insights clearly
Seniority
Mid-level, hands-on IC