Consumer Marketing Lead, Korea
Core
Develop and execute local marketing strategies and plans for Philips' Personal Health portfolio in Korea, driving consumer engagement and sales growth.
Role type
Senior Management Consumer Marketing Lead
Builds
Local marketing campaigns, demand generation, and consumer experience journeys for Philips Personal Health products
Domain
Health Technology / Personal Health / FMCG
Deliverable
product features
Required skills
Strategic Planning, Brand & Portfolio Management, Omnichannel Consumer Engagement, Integrated Marketing Communications, Pricing & Promotion Management, People Leadership, Change Management, Marketing Analytics, Sales Growth & Profitability
Preferred skills
Business Acumen, Market Share & Growth, Stakeholder Management
Technologies
CRM, eCommerce, Digital platforms
Responsibilities
Develop and implement a 24-month rolling marketing plan; Lead product launches and promotions; Drive media planning and ROI improvement; Manage external agency relationships; Cultivate relationships with key retail partners; Lead and develop the local marketing team; Gather local market insights for global teams.
Seniority
Senior, hands-on IC with management responsibilities