Head of Performance & Growth Marketing
Core
Drive brand and performance marketing strategies to achieve business and brand growth in Singapore and the region for a global CFD trading and share investing platform.
Role type
Senior Marketing Manager (Performance & Growth)
Builds
Digital marketing campaigns, brand initiatives, and growth strategies for a financial trading platform.
Domain
Financial Services / Digital Marketing
Deliverable
product features
Required skills
Digital/performance marketing strategy, brand management, agency management, paid media planning (Search, Display, Social, Mobile, Affiliates, SEO), budget management, data analysis, stakeholder management
Preferred skills
Managerial experience, growth marketing experience
Technologies
Google Ads, Meta, X, YouTube, Reddit, Microsoft Office Suite
Responsibilities
Develop and execute marketing initiatives for Singapore and the region; manage the digital marketing function and third-party agencies; oversee paid digital channels and build infrastructure for acquisition and brand lead strategies; optimize campaign performance against KPIs; manage annual marketing plans and budgets.
Seniority
Senior, hands-on IC
