Digital Marketing Specialist
Core
Generate qualified B2B leads for Red Raion's commercial lines (theme parks, hardware manufacturers) through paid campaigns and conversion copy.
Role type
Digital Marketing Specialist (Performance Marketing)
Builds
B2B lead generation campaigns for location-based entertainment and hardware manufacturers
Domain
B2B Performance Marketing / Location-based Entertainment
Required skills
Paid media campaign management, Conversion copywriting, Media budget accountability, Audience segmentation, Funnel construction, Conversion tracking
Preferred skills
LinkedIn Campaign Manager (B2B), Google Analytics 4, Google Tag Manager, Direct response frameworks, Basic image/video editing
Technologies
LinkedIn Ads, Google Ads, Meta Ads, YouTube Ads, CRM, Google Analytics 4, Google Tag Manager, Canva, CapCut, Adobe suite
Responsibilities
Setup and optimize campaigns on LinkedIn, Google, Meta, and YouTube; Write ad copy, landing pages, and email sequences; Manage monthly media budget and report on cost per lead; Construct retargeting audiences and lookalike segments; Manage lead flow from ad platforms to CRM; Setup automated nurturing sequences; Conduct A/B testing on creative and landing pages
Seniority
Mid-level, hands-on IC
