Senior Analyst, Digital Marketing
Core
Design and implement B2C lower funnel strategies to increase conversions and improve retention across digital media channels.
Role type
Senior Performance Marketing Analyst
Builds
Digital marketing campaigns, performance strategies, and omnichannel e-commerce integrations
Domain
Digital Marketing / E-commerce / Mass Consumer Appliances
Required skills
Performance marketing strategy, B2C conversion optimization, Omnichannel integration, Data analysis, Budget management, Media channel negotiation, Creative strategy, E-retailer management, Audience analysis
Preferred skills
A/B testing, Multivariate testing, Programmatic advertising, Customer journey mapping, Attribution modeling, Project management
Technologies
Google Ads, Meta Ads, Google Analytics, Adobe Analytics, Marketo, Power BI, DataStudio, DMP, CDP
Responsibilities
Develop and optimize performance marketing strategies across Google Ads, Meta, and other platforms; Manage platform partnerships and negotiate terms; Lead creative and communication strategy; Manage budget to maximize KPIs; Brief e-retailers and agencies for plan execution; Lead relationships with main media channels (Google, Meta, Pinterest, TikTok); Collaborate with cross-functional teams to align strategies.
Seniority
Senior, hands-on IC