Gerente de Marketing Performance e CRM
Core
Lead self-service acquisition, conversion, and expansion strategies using Product-Led Growth (PLG) principles to drive autonomous customer growth.
Role type
Senior Product-Led Growth Marketing Manager
Builds
Self-service customer acquisition and retention journeys for B2B and B2C SaaS products
Domain
SaaS / Digital Platforms / Product-Led Growth
Deliverable
product features
Required skills
Product-Led Growth (PLG) strategy, Self-service channel management, Demand generation, A/B testing, CRM automation, Funnel optimization, Data-driven decision making, Cross-functional collaboration
Preferred skills
SQL, BI tools, Experimentation platforms, UX/CRO knowledge, Growth Loops, Freemium/Trial models
Technologies
CRM, Marketing Automation, Analytics, SEO, Paid Media
Responsibilities
Lead self-service marketing strategy for B2B and B2C; Build and evolve PLG initiatives for acquisition, activation, conversion, retention, and expansion; Develop qualified demand generation strategies; Collaborate with Product to improve discovery, onboarding, trial, and purchase experiences; Define and execute growth experiments (A/B tests); Develop automated nurturing, activation, and retention journeys; Monitor funnel metrics and propose data-backed improvements; Partner with Analytics to measure initiative impact; Support self-service product launches.
Seniority
Senior, hands-on IC