Digital Performance Specialist
Core
Drive performance of digital marketing channels to help people discover the company online and inspire bookings for travel adventures.
Role type
Digital Performance Specialist (Performance Marketing)
Builds
Paid digital campaigns across Google and Meta channels
Domain
Travel / Digital Marketing
Deliverable
product features
Required skills
Google Ads, Meta Ads Manager, Google Analytics (GA4), data analysis, campaign optimization, customer journey optimization
Preferred skills
commercial mindset, continuous improvement, cross-functional collaboration
Responsibilities
Manage and optimise paid digital campaigns across channels including Google and Meta; Monitor website, campaign and booking performance; Analyse data and provide practical insights; Work closely with Sales and Marketing to deliver campaigns; Continually test, learn and refine digital activity
