Marketing Manager - Mimco
Core
Lead planning, development, and execution of brand campaigns and consumer promotions for a design-led fashion accessories brand, ensuring alignment with brand strategy and positioning.
Role type
Senior Marketing Manager (Retail/Fashion)
Builds
Brand awareness and profitability through integrated marketing campaigns, media buying, and strategic partnerships.
Domain
Retail / Fashion Accessories
Required skills
Media planning and buying, campaign execution, external agency management, strategic partnership development, local area marketing strategy, budget management, team leadership, customer insights analysis
Preferred skills
Senior experience in retail industry, above-the-line media management, creative production oversight
Technologies
None explicitly stated
Responsibilities
Lead and execute product and brand campaigns including media planning and post-campaign reviews; Manage external media agency for efficient media buying; Oversee seasonal marketing spend with department stores (David Jones, Myer) and partner with The Iconic; Partner with Creative and Content Managers on campaign shoots; Lead local area marketing strategy for VIP events, store openings, and centre initiatives; Provide line management to the marketing team.
Seniority
Senior, hands-on IC with team leadership