CRO Manager
Core
Lead CRO strategy and testing roadmap for Samsung AU's digital platforms, partnering with UX, analytics, and development teams to optimize digital journeys and deliver measurable uplift in performance.
Role type
Senior CRO Manager (Agency/Client-side)
Builds
Optimized digital journeys, e-commerce platforms, and campaign landing pages for Samsung AU and other clients
Domain
Digital Marketing / E-commerce / Data Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRO strategy, A/B and multivariate testing, experimentation platforms (Google Optimize, Optimizely, VWO, Adobe Target), Google Analytics (GA4), UX principles, funnel optimization, e-commerce optimization, data-driven decision-making, business acumen
Preferred skills
Agency or client-side experience on complex/high-traffic accounts, user psychology knowledge, client relationship management, financial forecasting and billing management
Technologies
Google Optimize, Optimizely, VWO, Adobe Target, Google Analytics (GA4)
Responsibilities
Design and execute A/B tests and personalization campaigns, develop hypotheses based on user insights and analytics, manage client partnerships and business development opportunities, oversee client financials and forecasting, report insights to stakeholders and peer teams
Seniority
Senior, hands-on IC with client management responsibilities