Digital Analytics Tracking Specialist (m/w/d)
Core
Building and optimizing the technical foundation of web and app analytics to drive data-driven growth and user journey analysis.
Role type
Digital Analytics Tracking Specialist
Builds
Scalable, high-quality tracking architectures for web and mobile applications
Domain
Digital Analytics / Web & Mobile Development
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Google Analytics 4 (GA4), Google Tag Manager (GTM), event-based tracking logic, conversion tracking, user funnel analysis, server-side tracking, mobile app store analytics (Google Play Console, App Store Connect), data quality management, Looker Studio, BigQuery, Hotjar
Preferred skills
Server-side tracking implementation, technical understanding of web and app environments, collaboration with development teams
Technologies
Google Analytics 4, Google Tag Manager, BigQuery, Looker Studio, Hotjar, Google Play Console, App Store Connect
Responsibilities
Monitor, analyze, and optimize the digital tracking and analytics landscape; Define and optimize event-tracking structures and Data Layer concepts; Collaborate with development teams on tag implementation and validation; Analyze user behavior, conversion flows, and digital customer journeys; Create regular and ad-hoc reports and dashboards; Monitor and analyze relevant KPIs for mobile applications; Ensure high data quality and GDPR-compliant tracking processes; Develop concrete recommendations for improving performance measurement and product analytics.
Seniority
Mid-Senior, hands-on IC
