Digital Marketing & Social Media Specialist (w/m/d)
Core
Planning, creating, and optimizing social media content, paid social/SEA campaigns, and website content with a focus on performance analysis and brand visibility.
Role type
Digital Marketing & Social Media Specialist
Builds
Social media campaigns, paid advertising, and optimized website content for EY's business areas
Domain
Professional Services / Marketing
Deliverable
product features
Required skills
Social media strategy, performance marketing, content strategy, SEO, campaign management, stakeholder coordination, tool proficiency (LinkedIn Campaign Manager, Google Ads, CMS)
Preferred skills
Employee advocacy program management, Hootsuite, Adobe Experience Manager, Adobe Analytics, Google Search Console, ESG positioning
Technologies
LinkedIn Campaign Manager, Google Ads, CMS, Hootsuite, Adobe Experience Manager, Adobe Analytics, Google Search Console
Responsibilities
Plan, create, and optimize social media content and campaigns; Develop employee advocacy programs; Manage paid social and SEA campaigns with budget/KPI control; Coordinate with internal stakeholders and external agencies; Edit and SEO-optimize website content; Monitor marketing trends and derive optimization measures
Seniority
Mid-level, hands-on IC