Senior Manager, Creative Strategy
Core
Lead creative strategy for complex client scopes, translating business goals and audience insights into actionable messaging, testing plans, and strategic recommendations.
Role type
Senior Manager, Creative Strategy (People Leader)
Builds
Creative strategy outputs, testing roadmaps, and strategic recommendations for clients across paid social, video, display, streaming TV, email, and web.
Domain
Digital Marketing / Creative Strategy
Deliverable
product features
Required skills
Creative strategy development, people management, campaign strategy, client relationship management, data analysis (Meta, TikTok, Snapchat, YouTube), A/B and multivariate testing, AI tool utilization
Preferred skills
Agency experience, category experience in health and wellness, beauty, ecommerce, retail, apparel, home services, or financial services
Technologies
Meta, TikTok, Snapchat, YouTube
Responsibilities
Define and oversee creative strategy for assigned clients; translate business goals into communication and creative objectives; lead client presentations and pitch support; manage and develop Creative Strategists; coach team members on insight development and testing logic; review creative concepts and strategic outputs for quality and alignment.
Seniority
Senior Manager, hands-on leadership with team management
