Head of Marketing Operations
Core
Lead marketing operations as a shared capability for European markets and the myAtlante product team, owning the operational backbone of CRM, marketing automation, and performance marketing to enable disciplined, consistent, and measurable campaign execution.
Role type
Head of Marketing Operations
Builds
Shared marketing capabilities (CRM, marketing automation, performance marketing) and the marketing tech stack (WATT) for European markets and the myAtlante product team.
Domain
Automotive/EV charging infrastructure, Energy, Mobility
Required skills
CRM management, marketing automation, performance marketing, marketing tech stack governance, vendor management, budget management, campaign optimization, localization, stakeholder coordination
Preferred skills
Experience in technology, mobility, energy, or infrastructure sectors
Technologies
CRM, marketing automation platforms, WATT, paid media channels
Responsibilities
Build and improve shared marketing capabilities; govern the marketing tech stack and WATT; enable internal clients in campaign planning and execution; define and enforce operational standards; coordinate with central agencies and digital teams; execute campaign optimizations based on data analysis; manage budget execution and vendor spend; provide operational performance reporting to the CMO.
Seniority
Senior, hands-on IC
