Regional Marketing Manager, Northern Europe
Core
Design and execute regional channel marketing strategies to drive growth, brand visibility, and sales for Kobo eReaders, content, and subscription services across Northern Europe.
Role type
Regional Marketing Manager (Channel & Retail)
Builds
Integrated marketing campaigns, POS marketing, online advertising, and co-marketing plans with bookstore partners.
Domain
Digital publishing, consumer electronics, and e-commerce retail.
Deliverable
product features
Required skills
Channel marketing strategy, partner relationship management, digital advertising, data analysis for campaign optimization, cross-functional collaboration, retail merchandising, strategic planning.
Preferred skills
Experience in consumer retail or e-commerce, knowledge of digital reading culture, fluency in French.
Technologies
Online advertising platforms, POS marketing tools, data analytics tools.
Responsibilities
Collaborate with physical and digital bookstore partners to create and execute co-marketing plans; Develop regional channel marketing plans aligning with global brand priorities; Optimize physical footprint through training and merchandising; Drive awareness and conversion via online advertising; Participate in cross-functional launch planning for new hardware and software; Track and report campaign performance to optimize investments.
Seniority
Mid-Senior, hands-on IC