Brand Manager
Core
Develop and execute go-to-market strategies and brand awareness campaigns for the Eye Care & Accessories business across retail channels.
Role type
Manager, Content Marketing (Brand Management)
Builds
Retail marketing campaigns, digital ads, in-store promotions, and merchandising plans for key accounts.
Domain
Consumer Markets / Optical / Retail
Deliverable
product features
Required skills
Retail marketing strategy, cross-functional stakeholder management, digital marketing (SEO, SEM, Google Analytics), campaign analysis, vendor management, budgeting and PO management, contract routing.
Preferred skills
Optical or medical/technical product category experience, national e-tail/retail product marketing, content creation and management.
Technologies
Microsoft Office (Word, Excel, PowerPoint), Google Analytics, SEO/SEM tools.
Responsibilities
Develop 12-month promotion calendars by key account; create and execute channel-specific marketing and merchandising plans; partner with creative services to produce messaging and assets; analyze campaign results and market data to optimize strategies; manage purchase orders, invoices, and vendor setups; conduct post-promotion analysis.
Seniority
Manager, hands-on IC