Performance Marketing Manager (Meta Ads)

## The Short Version You own Meta as a paid acquisition channel for Viktor. Facebook, Instagram, the full Meta ad stack — strategy, creative direction, budget, performance. You're the person who turns Meta spend into qualified pipeline and paying teams. You think in experiments, ship creative fast, and treat the account as a system to optimize, not a dashboard to report on. ## What's Actually Going On Here Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline, and Meta is one of the channels we believe in. You'll be the founding owner of it — end-to-end, no layers, reporting to the Head of Performance Marketing. Day-1 operator. Day-180 architect of how Viktor runs Meta. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output. ## What You'll Actually Do - Own Meta end-to-end. Campaign structure, audience strategy, bidding, budget allocation, creative testing. Every dollar accountable to pipeline. - Run the creative engine. Brief, produce, ship, and iterate on ad creative at high velocity. Static, video, UGC-style — whatever the channel rewards. You don't wait for a creative team to unblock you. - Set the experimentation cadence on Meta. Weekly tests with clear hypotheses, documented results, compounding learnings. Velocity over polish. - Own measurement and attribution for the channel. CAPI, pixel hygiene, conversion modeling, view-through assumptions. You know what's real and what's noise. - Build the audience and creative library. Lookalikes, retargeting segments, exclusion logic, creative concepts that work. The playbook compounds. - Partner with the Head of Performance Marketing on budget and prioritization. Push back when Meta isn't the right channel for a goal. Make the case when it is. - Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative. ## The Bar You'll be measured on - Pipeline and CAC from Meta. Not on impressions, CTR, or campaign count. - "I'd need a media buyer and a creative team" is an instant no-hire. You're the media buyer and the creative director. ## How You'll Know It's Working - 30 days. Account audited. Wasteful spend killed. Tracking and attribution clean. First experiments shipped with clear hypotheses. - 60 days. Creative production cadence locked. Audience and bidding strategy restructured. CAC trend visible. Weekly read-out in the Acquisition cycle. - 90 days. Meta is a predictable, scaling channel with documented playbook. Creative library deep enough to sustain testing velocity. Hiring rubric drafted if/when we add a second seat on the channel. ## Who You Are - Senior paid social operator with deep Meta experience for B2B SaaS or AI. Pipeline-accountable. You've personally managed meaningful Meta budgets and have the receipts. - Creative instinct. You can brief a creator, edit a video, write the hook, and judge what'll work before you ship it. - Comfortable with data. You read the platform directly, pull from BI when needed, form a view.