B2B Organic Growth Marketing Manager
Required skills
5–7 years in B2B SaaS Growth or SEO, specifically managing high-traffic sites (100k+ monthly sessions, multi-market approach), HubSpot Expert: Advanced mastery of HubSpot CMS (HubDB, page architecture, and basic HTML/CSS), Hybrid Communicator: Ability to translate complex marketing needs into technical briefs for Engineering and lead-gen tactics for Sales, Project Management: Proven experience managing global, multi-lingual web roadmaps and diverse stakeholders, excellent organization skills, C1 English level; additional languages are a significant plus, Technical & Analytical Expertise Next-Gen SEO & GEO: Mastery of technical SEO at scale (1,000+ pages), Topical Clusters, and GEO, Expertise in Semrush, Google Search Console, Search Intent Science: Expert at mapping content to the B2B buyer journey and managing conversion funnel and cannibalization to protect rankings, CRO & UX: Proven track record of improving CVR through A/B testing (HubSpot, VWO) and behavioral analysis (Hotjar, Clarity), Data Storytelling & Governance: Expert at building HubSpot and Looker Studio dashboards that turn raw traffic metrics into actionable business strategy, Rigorous approach to data hygiene and routing logic to orchestrate the inbound flow between HubSpot and Salesforce
Preferred skills
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Technologies
HubSpot CMS, Semrush, Google Search Console, HubDB, page architecture, HTML/CSS, VWO, Hotjar, Clarity, Looker Studio
Responsibilities
Conversion Rate Optimization (CRO) & Web Performance Data-Driven Roadmap: Own the end-to-end CRO process-from identifying friction points in dashboards to executing A/B tests and implementing quick-win changes, HubSpot Mastery: Act as the internal expert for our HubSpot CMS, managing page builds, basic development tweaks, and ensuring the platform is used to its full potential, Technical Health: With the help of Product & Engineering teams, monitor site speed, Core Web Vitals, and mobile responsiveness, proactively resolving bugs before they impact UX, Organic Strategy: SEO & GEO (AI-Search) Global SEO Leadership: Monitor top keywords across all operating countries. Develop technical and content strategies to maintain rankings and capture new market share. Manage technical SEO (crawling, indexing, sitemaps). Generative Engine Optimization (GEO): Future-prove our brand by optimizing for LLMs and ensuring high visibility on B2B comparison platforms through review management, Content Strategy: Build, execute & coordinate with local markets to ensure global content is localized effectively and optimized for search intent, not just translated. Proactively manage page content update if aligned with data results & SEO analysis, Innovation tools & Project Leadership Act as the internal Product Owner for high-conversion web assets (e.g. self-discovery tools, ROI calculators, chatbots). Lead the entire lifecycle: from conducting market analysis and defining the initial opportunity to crafting the Proof of Concept and final technical briefs. Partner closely with Product Engineering/Data team for delivery and own the post-launch performance monitoring and iterative optimization, Dashboards: Build, maintain, and evolve comprehensive dashboards for both Website Performance (behavior, conversion, speed) and SEO Health (rankings, visibility, share of voice). Transform raw data into visual stories that the business can act upon, Analytics Architecture: Autonomously architect and refine the tracking of KPIs. Ensure 100% data integrity for traffic attribution by source, medium, and campaign to provide a crystal-clear view of the inbound funnel, Proactive Performance Insights: Analyze and communicate the direct impact of every action—whether it's a CRO test, a technical SEO fix, or a new content cluster—providing tangible rationale for trends and shifts in performance, Governance & Quality Control Web Governance: Establish the "Rules of the House." Define what local markets can edit versus what remains locked at a global brand level to ensure consistency and site speed, Quality Feedback Loop: Regularly sync with Sales teams to audit lead quality, ensuring organic traffic is bringing in the right personas, Lead Flow Governance: Lead the technical relationship with our support agency to manage the "Inbound Engine." This includes lead routing rules, Salesforce integration logic, and form-to-CRM mapping, Rule Updates & Troubleshooting: Proactively identify and elevate bugs in the lead flow. Point of contact for updating internal lead-scoring rules and routing logic as the business scales, GTM Feature Release Coordination: Serve as the marketing lead for quarterly product releases, ensuring the website reflects new features and messaging seamlessly across all markets
Seniority
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Domain
B2B, SEO, Organic Growth, Marketing, Web Performance, CRO, HubSpot, Technical SEO, GEO, Content Strategy, Analytics, Data Governance, Lead Flow, Product Ownership, SEO Strategy, Conversion Rate Optimization, Digital Marketing, Web Governance, Inbound Marketing, B2B Comparison Platforms, LLM Optimization, Search Intent, Data Storytelling, Web Performance Monitoring, Core Web Vitals, Site Speed, Mobile Responsiveness, Traffic Attribution, KPI Tracking, Lead Quality, Salesforce Integration, Inbound Engine, Lead Scoring, Routing Logic, Product Releases, Global Content Localization, Multi-Market Strategy, SEO Health, Search Console, Semrush, HubDB, Page Architecture, HTML/CSS, A/B Testing, Behavioral Analysis, Hotjar, Clarity, Looker Studio