Web Growth Marketing Manager
Core
Own amplitude.com as a strategic growth engine, defining site architecture, user journeys, and content strategy to drive self-serve growth and enterprise pipeline.
Role type
Senior IC web growth marketing manager
Builds
amplitude.com website, conversion-focused experiences, and scalable content systems
Domain
SaaS / AI analytics / Digital marketing
Deliverable
product features
Required skills
Website strategy and ownership, Conversion optimization and A/B testing, Data-driven decision making, Headless CMS management, Cross-functional collaboration, AI-native workflow adoption
Preferred skills
Experience in growth-stage startups, Familiarity with AI products, PLG motion experience
Technologies
Sanity CMS, Amplitude Analytics, Web Experiment, Salesforce, Claude (AI agents)
Responsibilities
Define site architecture and content strategy, Design and optimize conversion experiences, Lead experimentation and measurement strategy, Partner with engineering to ship new capabilities, Analyze website-attributed pipeline, Introduce AI-native workflows
Seniority
Senior, hands-on IC