Design Operations Manager, Web Experience
Core
Own the continuous improvement of the company's public-facing website, acting as the connective tissue between business priorities, brand strategy, and user insights to deliver a unified visitor experience.
Role type
Senior/Lead Web Design Producer (Individual Contributor)
Builds
The Alpaca website (public portal for customers, prospects, partners, and candidates)
Domain
Financial Technology (Brokerage/Trading Infrastructure)
Deliverable
product features
Required skills
Web operations, digital project management, design production, stakeholder management, web analytics (GA4), SEO/GEO optimization, CMS management, A/B testing, accessibility (WCAG), technical literacy for engineering collaboration, multilingual localization
Preferred skills
CMS migration, reusable component systems, content strategy, multi-channel content management
Technologies
GA4, CMS platforms, Design tools, Web analytics tools
Responsibilities
Drive continuous website improvement and keep it current; Refine stakeholder inputs (copy, hierarchy, design) before shipping; Uphold consistent brand, voice, accessibility, and visual quality; Define, track, and report on website outcomes and metrics; Build and partner on website infrastructure (CMS, analytics tooling); Align cross-functional teams on messaging; Connect the website with adjacent content ecosystems (blog, podcast)
Seniority
Senior/Lead, hands-on Individual Contributor