Senior Digital Analyst (x/f/m)
Core
Senior Digital Analyst responsible for web/app analytics, SEO/paid analysis, user journey mapping, and CRO optimization for Doctolib's B2B platform.
Role type
Senior Digital Analyst (CRO & Analytics)
Builds
Production analytics dashboards, tracking infrastructure, and data-driven conversion improvements for B2B healthcare customers.
Domain
Healthcare Technology (B2B SaaS)
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Web and app analytics (Amplitude, GA4, Mixpanel), tracking plan governance, A/B testing design and statistical rigor, user journey analysis, cross-functional collaboration, English and French fluency
Preferred skills
AI tools for analytics (session summarization, hypothesis generation), Tag Management Systems (GTM), conversion APIs (Meta CAPI, Google Enhanced Conversions), German language
Technologies
Amplitude, Google Analytics, Mixpanel, Meta Ads, Google Ads, GTM, Meta CAPI, Google Enhanced Conversions
Responsibilities
Maintain web and app analytics stack and tracking plan; analyze paid and SEO channel performance; map user journeys from first contact to conversion; pilot end-to-end experimentation and CRO programs; produce actionable insights and dashboards for marketing and sales teams.
Seniority
Senior, hands-on IC