Performance Marketing Specialist
Core
Planning and managing performance marketing campaigns across Google Ads and Meta Ads channels to drive conversions and optimize ROI.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns (Search, Display, YouTube, Performance Max, Facebook, Instagram) and optimized landing pages
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, Display, YouTube, Shopping, Performance Max), Meta Ads Manager, conversion funnel management, attribution modeling, landing page optimization, A/B testing, budget allocation
Preferred skills
Google Ads certification
Technologies
Google Ads, Meta Ads Manager
Responsibilities
Plan and manage performance campaigns on Google and Meta channels; monitor campaign performance via KPIs (ROAS, CPL, CPA, CTR, conversion rate) and produce periodic reports; manage advertising budgets efficiently; collaborate with creative teams on copy and visual formats; design and optimize high-conversion landing pages
Seniority
Mid-level (5-7 years experience)