Marketing Operations Specialist
Core
Develop buyer journey maps, define value propositions, and execute integrated marketing campaigns to support sales for Thales' identity management and data protection solutions.
Role type
B2B Marketing Operations Specialist
Builds
Integrated marketing action plans, content assets, and promotional campaigns for cloud protection and licensing solutions.
Domain
Cybersecurity / Identity Management / Cloud Services
Deliverable
product features
Required skills
Buyer persona definition, value proposition development, marketing campaign execution, sales enablement coordination, content development, KPI tracking
Preferred skills
Thought leadership topic integration, installed base marketing, cross-functional alignment with sales and segment marketing
Technologies
Digital campaign tools, CRM systems, content management platforms
Responsibilities
Map buying decision processes and buyer journeys; Define differentiated value propositions for target market segments; Contribute to marketing action plans and roadmaps; Execute promotional activities including digital campaigns and events; Coordinate with Sales and Account Marketing Managers on sales enablement programs.