Senior Consultant - Digital Marketing & Customer Strategy
Core
Senior consultant advising clients on transforming Marketing, Sales, Customer Service, and Digital functions to optimize customer relationships, sales performance, and omnichannel experiences.
Role type
Senior Consultant, Digital Marketing & Customer Strategy
Builds
Customer-centric strategies, loyalty programs, go-to-market models, and omnichannel service experiences for enterprise clients.
Domain
Consulting, Digital Marketing, Customer Experience, Sales Strategy
Deliverable
client delivery
Required skills
Customer segmentation and personalization, loyalty program design, go-to-market strategy, omnichannel service modeling, marketing analytics, sales process optimization, CRM management, digital tool selection (chatbots, AI), pricing strategy, operational excellence.
Preferred skills
Data science application, cloud mobility solutions, big data analytics, commercial incentive design, employee experience management.
Technologies
CRM, Chatbots, AI, Cloud, Big Data, Web Portals, Mobile Apps, Geolocation tools.
Responsibilities
Conduct customer diagnostics and recommend customer-centric strategies; design loyalty and retention programs across customer lifecycle stages; define B2B/B2C go-to-market strategies and pricing policies; optimize omnichannel customer service models and agent workflows; analyze marketing ROI and customer behaviors; contribute to commercial development and thought leadership publications.
Seniority
Senior, hands-on IC
