Final Year Internship Consultant - Digital Marketing & Customer Strategy
Core
Supporting the transformation of clients' Marketing, Customer Relations, and Digital directions through diagnostics, recommendations, and roadmaps for customer-centric strategies, personalization, and omnichannel experience.
Role type
Final Year Intern Consultant (Digital Marketing & Customer Strategy)
Builds
Customer relationship programs, loyalty schemes, digital experience journeys, and marketing service offers for clients.
Domain
Consulting, Digital Marketing, Customer Experience (CX), CRM
Deliverable
client delivery
Required skills
Customer segmentation and personalization, omnichannel journey mapping, digital tool selection (apps, chatbots, geolocation), marketing analytics, big data analysis, change management, commercial needs definition, thought leadership content creation
Preferred skills
Experience with customer lifecycle management, sector-specific loyalty program design, mobile app optimization
Technologies
Chatbots, geolocation tools, mobile applications, big data platforms
Responsibilities
Conduct diagnostics and benchmarks for customer strategies, analyze customer behaviors and expectations, design customer lifecycle plans (acquisition, development, retention), build and optimize omnichannel customer experiences, develop personalized digital service offers, contribute to commercial development and practice thought leadership.
Seniority
Intern, hands-on contributor
