Product Manager B2B - Nespresso
Core
Develop and execute B2B marketing strategy, product lifecycle management, and commercial value propositions for Nespresso's business-to-business operations in Italy.
Role type
B2B Product Manager (Marketing)
Builds
Local B2B strategy, product launches, and commercial plans aligned with HQ guidelines.
Domain
Food & Beverage / Ho.re.ca
Deliverable
product features
Required skills
B2B marketing strategy, business case creation, market analysis, budget management, project leadership, data-driven decision making, cross-functional collaboration
Preferred skills
Food & Beverage or Ho.re.ca market knowledge
Technologies
data & insights tools
Responsibilities
Execute B2B strategy and commercial value propositions, review B2B product & promotion performance, build local B2B strategy, conduct annual market deep dives, execute B2B product launches, manage budget and sales forecasting, lead multidisciplinary team in launch execution, create reporting for HQ
Seniority
Mid-level (3-5 years experience)