Trade Marketing Manager
Core
Develop regional marketing plans and implement trade/consumer promotions to maximize ROI and market share for key strategic brands.
Role type
Trade Marketing Manager
Builds
Regional marketing plans, trade solutions, and promotional campaigns
Domain
Consumer Goods / Retail Marketing
Deliverable
product features
Required skills
Marketing strategy, trade promotion management, retailer collaboration, sales execution tracking, stakeholder management, budget management
Preferred skills
MBA in Sales/Marketing, Post Graduation in Communication/PR/Hotel Management
Technologies
N/A
Responsibilities
Develop and implement off-premises trade solutions with retailers; Collaborate with sales teams to formulate account strategies; Identify points of contact and execute brand assets; Interact with internal and external stakeholders to ensure guideline compliance
Seniority
Mid-level (3-7 years experience)