Digital Marketing Manager
Core
Drive digital growth, performance marketing, and online brand visibility for an FMCG brand.
Role type
Digital Marketing Manager
Builds
Performance marketing campaigns, SEO, SEM, content marketing, and influencer marketing initiatives
Domain
FMCG / Consumer Goods
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, SEO, SEM, Google Analytics, performance marketing, campaign optimization, customer acquisition analysis, conversion metrics analysis
Preferred skills
FMCG or consumer brand experience, brand-side experience
Technologies
Google Ads, Meta Ads, Google Analytics
Responsibilities
Lead performance marketing campaigns across Google Ads and Meta Ads, Drive SEO, SEM, content marketing, and influencer marketing initiatives, Monitor campaign performance and optimize ROI, Analyze customer acquisition, engagement, and conversion metrics, Collaborate with brand and creative teams to drive business growth
Seniority
Mid-Senior, hands-on IC