Marketing Manager
Core
Own the marketing function across 3 brands, driving lead generation, CRM campaigns, and content strategy to support business growth.
Role type
Marketing Manager (hands-on IC)
Builds
Digital marketing campaigns, CRM automation, content assets, and audience growth for multiple brands
Domain
B2B, Professional Services, Technology, Financial Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
lead generation, CRM campaign management, customer journey mapping, email marketing, campaign automation, content writing, social media management, analytics, process improvement
Preferred skills
experience in B2B, Professional Services, Technology, or Financial Services
Technologies
Zoho, HubSpot, Salesforce, Microsoft Dynamics
Responsibilities
Drive lead generation campaigns across LinkedIn, Meta and digital channels; Manage CRM activity including segmentation, lead nurturing, automation and customer journey optimisation; Create and deliver engaging content, newsletters and social media campaigns; Manage multiple LinkedIn company pages and drive audience growth and engagement; Monitor campaign performance and provide actionable insights to improve results; Collaborate with leadership and sales teams to support business growth initiatives; Help build and improve marketing processes as the function continues to grow
Seniority
Mid-Senior, hands-on IC