Performance Marketing Manager- App User Acquisition
Core
Lead paid acquisition efforts across digital channels to drive high-quality user acquisition, app installs, and revenue growth for a student accommodation platform.
Role type
Performance Marketing Manager (App User Acquisition)
Builds
Mobile app user base and revenue for student housing platform
Domain
EdTech / Student Housing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Meta Ads, Microsoft Ads, affiliate networks, campaign optimization, ROI analysis, conversion tracking, attribution modeling, mobile app growth strategies, budget management
Preferred skills
iOS growth expertise, data-driven decision making, cross-functional collaboration
Technologies
Google Ads, Meta Ads, Microsoft Ads, affiliate networks
Responsibilities
Own end-to-end paid acquisition strategy across multiple channels; Plan, launch, monitor, and optimize campaigns to maximize ROI and conversions; Drive user acquisition for mobile applications with focus on iOS; Analyze campaign performance and build dashboards to track acquisition metrics; Manage complete lifecycle of growth initiatives from planning to reporting; Partner with Product, Design, Content, Branding, Analytics, and Engineering teams
Seniority
Mid-Senior, hands-on IC