Senior Product Manager - Foco em Marketing de Performance
Core
Structuring and evolving how the company measures marketing campaign results, defining ROI methodologies, attribution models, and incrementality to transform analyses into scalable products.
Role type
Senior Product Manager (Marketing Performance & Analytics)
Builds
Scalable measurement products and dashboards for marketing efficiency and revenue growth
Domain
AdTech / Marketing Analytics / Data Science
Deliverable
production ML models | product features | dashboards & analysis
Required skills
AdTech, Marketing Analytics, Performance Marketing, Attribution modeling, Incrementality testing, Marketing Mix Modeling, Multi-channel data integration, Dashboarding, Data science collaboration
Preferred skills
None stated
Technologies
None explicitly listed
Responsibilities
Define standard methodology for ROI calculation of studies and campaigns; Define the vision for the measurement stack (attribution, lift, incrementality); Evolve manual reports into recurring measurement products; Integrate multi-channel data; Structure benchmarks by segment/industry; Work with signals and models for performance feedback; Ensure methodological consistency for sales and active client portfolio
Seniority
Senior, hands-on IC
