Sr Marketing Manager
Core
Develop and execute the annual tactical marketing plan for iconic self-care brands, translating global strategy into local execution while driving business results and brand contribution.
Role type
Senior Brand Marketing Manager (Self-Care)
Builds
Marketing programs, communication plans, and brand strategies for consumer self-care products.
Domain
Consumer Packaged Goods (CPG) / OTC Pharmaceuticals
Deliverable
product features
Required skills
Strategic marketing planning, P&L management, budget management, multi-functional team leadership, stakeholder management, market analysis and forecasting, agile methodologies.
Preferred skills
Experience in self-care market, advanced Spanish language proficiency.
Technologies
Ship&Share, IBP, S&OE tools.
Responsibilities
Lead iconic self-care brands with a focus on business growth and strategic thinking; Build and adjust brand strategic planning in partnership with regional teams; Quantify and ensure cost-effectiveness of marketing programs; Structure and direct annual communication, research, and PR plans; Monitor and control brand P&L to ensure NTS and brand contribution delivery; Develop and ensure compliance with the annual budget.
Seniority
Senior, hands-on IC with leadership responsibilities
