Brand Manager (Vaccine) - Abbott Pharmaceutical
Core
Responsible for product planning and execution throughout the product lifecycle, defining product vision, and managing marketing activities to achieve revenue and market share targets.
Role type
Brand Manager (Pharmaceuticals)
Builds
Marketing plans, annual brand plans, and promotional activities for branded generic medicines.
Domain
Healthcare / Pharmaceuticals / Established Pharma
Deliverable
product features
Required skills
Strategic planning, market research design, financial performance analysis, competitive analysis, budget management, regulatory compliance, cross-functional communication
Preferred skills
Business acumen, problem analysis, organization, planning
Technologies
MS Office
Responsibilities
Manage marketing, advertising, and promotional activities; monitor and manage marketing activities within budgeted constraints; identify and analyze product, brand, customer, and competitive information; develop annual brand plans; prepare budgets, reports, and forecasts; ensure marketing activities comply with relevant Acts and ethical standards; review complaints and develop action plans.
Seniority
Entry-level to Mid-level, hands-on IC
