Global Senior Marketing Manager, Workwear
Core
Command global strategic direction for Embelex workwear solutions, driving market leadership and commercial success in industrial safety and compliance environments.
Role type
Senior Global Marketing Manager (B2B Workwear)
Builds
Global marketing campaigns, brand equity, and revenue growth for industrial workwear and protective clothing.
Domain
Industrial safety, workwear, protective clothing (PPE), and industrial laundry.
Deliverable
product features
Required skills
Global B2B market strategy, Account-Based Marketing (ABM), integrated campaign execution, event leadership, cross-functional partnership, external agency management.
Preferred skills
Deep fluency in global workwear, laundry, and safety industries, technical expertise in digital tracking capabilities.
Technologies
Digital, social, email, offline channels.
Responsibilities
Forge global market awareness and build brand equity, identify global market expansion opportunities, architect and optimize integrated global campaigns, lead global event presence and activation, act as central marketing authority bridging product and commercial teams.
Seniority
Senior, hands-on IC