Digital Marketing Manager (m/f/d)
Core
Central role in developing and optimizing marketing and sales processes, focusing on lead generation and transforming potential clients into lasting relationships.
Role type
Digital Marketing Manager
Builds
Sustainable lead generation strategies and customer journey optimization
Domain
Digital Marketing / Sales Enablement
Required skills
Salesforce/CRM management, performance marketing, marketing automation, email marketing, SEO, CRO, data analysis, stakeholder collaboration
Preferred skills
Italian and German fluency, English proficiency
Technologies
Salesforce, Google Ads, Social Media platforms, Marketing Automation tools
Responsibilities
Manage CRM system and lead management, plan and optimize performance marketing campaigns, automate marketing processes, manage email marketing campaigns, optimize company website for SEO and CRO, plan social media content and coordinate external agencies, analyze KPIs and define optimization measures, collaborate with sales team to improve customer journey
Seniority
Mid-level, hands-on IC
