Product Marketing Manager
Core
Develop and execute go-to-market strategies, positioning, and campaigns for agent-focused property technology products to drive engagement and growth.
Role type
Product Marketing Manager (B2B SaaS/PropTech)
Builds
Go-to-market strategies, launch plans, value propositions, sales enablement materials, and integrated marketing campaigns for agent products.
Domain
Real Estate Technology (PropTech) / Commercial Real Estate
Deliverable
product features
Required skills
Go-to-market strategy, product launch planning, value proposition development, cross-functional collaboration, data-driven decision making, campaign performance analysis, sales enablement creation.
Preferred skills
Real Estate industry experience, challenger brand growth experience.
Technologies
None explicitly stated.
Responsibilities
Support planning and delivery of go-to-market strategies for agent products and feature releases; contribute to development of value propositions and messaging; partner to develop integrated campaigns and sales enablement materials; leverage market insights to inform positioning; monitor campaign performance and optimize future activity.
Seniority
Mid-level (4-7+ years experience)