Analista de Marketing e Performance
Core
Lead a ações de marketing online e offline para gerar leads, aumentar vendas e maximizar o retorno dos investimentos em divulgação.
Role type
Marketing and Performance Analyst
Builds
Marketing campaigns, promotional calendars, and commercial actions for the company's client relationship and sales business.
Domain
B2B services, client relationship management, and sales development.
Deliverable
product features
Required skills
Digital marketing strategy, analytical capabilities, project management, data analysis (leads, CPL, CAC, ROI, ROAS, conversion rate, average ticket), Excel or Google Sheets proficiency, written and verbal communication.
Preferred skills
Meta Ads and Google Ads experience, Power BI, CRM management, marketing automation, event management.
Responsibilities
Plan and execute online and offline marketing campaigns; develop strategies for lead generation and sales growth; create promotional calendars and publicity plans; manage marketing investments and advertising; track campaign performance metrics; analyze sales metrics and conversion data; prepare management reports and results presentations; coordinate the production of graphic, digital, and audiovisual materials; manage social media and sponsored campaigns.
Seniority
Individual Contributor, Analyst level