Sales Officer
Core
Driving primary and secondary sales, distribution expansion, and retailer management within assigned territories for Beauty & Personal Care and FMCG products.
Role type
Field Sales Officer (FMCG/Beauty)
Builds
Product availability and sales growth across General Trade, Pharmacy, and Modern Trade outlets.
Domain
Beauty & Personal Care / FMCG / Retail
Deliverable
product features
Required skills
Sales target achievement, distribution expansion, retailer management, distributor coordination, team supervision, market intelligence, merchandising execution, stock management, relationship management
Preferred skills
Leadership, field execution, beat planning
Technologies
POSM materials, sales MIS, daily reporting tools
Responsibilities
Achieve monthly, quarterly, and annual sales targets; expand numeric and weighted distribution; ensure visibility and shelf placement in outlets; work closely with distributors to drive market servicing; supervise and guide Inside Sales Representatives; track competitor activities and pricing; build strong relationships with retailers and channel partners
Seniority
Individual Contributor, field execution